Te Kuiti-based company wins Innovation Award at Natural Health Products NZ Summit
Maraeroa C Incorporation has won the Cawthron Institute Innovation Award at this year’s Natural Health Products NZ Summit held in Nelson on 22 March. Maraeroa C won the award for its Pure-ora Mountain Ginseng which it developed for sale in China.
Cawthron Institute has sponsored the Innovation Award, which recognises outstanding innovation demonstrated in any facet of business, for more than 10 years.
“The entries for the innovation award this year demonstrated innovation in product development, manufacture optimisation, product development and commercialisation of fundamental science,” says Cawthron Analytical Services’ Business Development Manager, Augusta van Wijk.
“As the award-winning entry, Maraeroa C were able to show how they had overcome a wide range of technical, operational, production, and marketing hurdles to implement their ground-breaking initiative to grow ginseng in New Zealand.
“We were very impressed with the depth of detail in their entry and the number of technical hurdles they had overcome to make the business a success. They also identified areas where they needed external support and had actively engaged experts to help them in their product development journey.”
Van Wijk says that Cawthron Institute’s sponsorship of the Innovation Award is a natural extension of the work it does to provide research and accredited testing services for the natural health products sector, and to assist with identifying and developing functional food products and ingredients from New Zealand’s natural resources.
“This means that we get to work with many emerging and established businesses within the natural health products industry.”
Cawthron’s robust internal quality systems encompass analysis of new or novel compounds, complex or difficult matrices, and supplement stability trials.
“The institute is accredited by organisations such as International Accreditation New Zealand (IANZ), US Food and Drug Administration (FDA), Therapeutic Goods Australia, and Medsafe NZ for Good Manufacturing Practice (GMP).
“Our testing can be tailored to meet customer requirements. We undertake method development for accredited testing of raw ingredients and final products. Cawthron Institute’s interrelated capability includes fundamental and applied research, analytical services (accredited testing of a final product), and specialised test method development to help facilitate product innovation – in the form of pharmaceuticals, nutraceuticals, cosmeceuticals, and functional foods. Ingredients can come in the form of a pure compound, an extract, or a whole food.”
Bioactives company Quantec, the winner of Supreme Award at the Natural Health Products NZ awards, was also highly commended in the Cawthron Institute Innovation Award category.